Su Real, a trap music officianado based in New Delhi, approached us to create a large, visually arresting world via collage that celebrated diversity. His album, Visa on Arrival, at it’s core, wanted to evoke the sentiment that “everyone is welcome”.

A mammoth undertaking — the album artwork and digital campaign resulted in a five hundred and forty-post grid, multiple expansions into stories, and mini GIFs used across YouTube as supporting visuals for his banging beats. The design language needed to convey richness, lushness, maximalism, and a big party atmosphere.