Bengal Bay
The branding and packaging project for Bengal Bay Tonic Water was designed to create a sophisticated nautical themed identity reflecting its artisanal craftsmanship as well as homegrown Indian heritage.
Inspired by the Bay of Bengal the master artwork for the packaging comprised of woodblock like wave motifs to encapsulate and old worldly charm.
The packaging emphasizsed the tonic's 100% natural ingredients and artisanal quality, establishing Bengal Bay Tonic Water as a premium, homegrown brand known for its finesse and excellence.
Branding, Identity & Packaging Design
CREATIVE DIRECTION & Design: Niharika JainA simple colour way design system was employed to allow for variability and adaptation as the brand grew. This approach also enabled strong brand recall and consistency.
Application of branding and design system across various touch points
Alternate Directions
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Alternate Directions ↓
