
Ayca
The act of nourishing your skin is one of the smallest, most consistent ways one can practice self love & care. Ayca’s skincare line is robust to say the least, but, is also made with premium, high quality ingredients, and a great deal of care.
The challenge was to not only highlight the richness of Ayca’s products, but to also build a system that allowed us to showcase the thirty six variants of their product line.
A painterly approach was embraced to mimic the smears of their body washes, oils, & lotions. A simple and classic logo for strong brand presence coupled with a ingredient & colour driven system allowed for a design language that housed all of Ayca’s product range, simultaneously allowing for growth as they ventured into new wonderful variants.
Rebranding & Packaging
CREATIVE DIRECTION & Design: Niharika Jain
Body Washes
Hydrating Face Gels
Body Oils
Body Butters
Cleansing Milks
Miscellaneous Collateral