1Finance is an up-and-coming fintech brand based in Mumbai, India. The team at 1Finance, along with their qualified financial advisors, helps clients plan their wealth. We developed a rebranding and content strategy, including explainer videos and a refreshed design system, to enhance their identity as credible, formal, and accessible.

We assembled an all-star team and collaborated with various designers, writers, and animators in the industry to make this happen.

Creative Director: Naasha Mehta, LMNO Design
Art Director & Manager: Niharika Jain
Graphic Design: Amandeep Singh, Mohammad Bilal, Aditya Jain
Animators: Amandeep Singh, Pawas Akarsh, Ankit Shrivastava, Shrey Mistry
Script Writing: Sofie Kanpuriya